Hi there, I’m Avril 👋

A creative strategist with a passion for understanding how the world works and a strong foundation in both culture and brands. I develop insight-led, strategically sound, and creatively impactful solutions that help brands across APAC grow, connect, and win.

I enjoy studying people, finding the answers to the 'Whys' and translating that into meaningful work for consumers and brands.

I bring to the table a great deal of curiosity, a love of learning, and the tenacity to look for the best solution to any problem.

Work aside, I am deeeeeply passionate about K-pop!

Say hello – avrilcst@gmail.com