Introducing Quizzes on Twitter
Turning Twitter’s limitation into a launchpad: We created a new social format that drove over US$1M in revenue within its first year.
The Context
Personality quizzes were having a moment (arguably, still are). Twitter, a platform built on identity and self-expression, oddly had no native way to run one. When Spotify approached us with a creative brief, we saw the chance to prototype an entirely new experience.
The Approach
Before “Daylist” was even a thing, we built a quiz that matched fans to unexpected playlists based on their moods and traits. But there was a hurdle: Twitter didn’t support quizzes. And sending users to an external microsite risked drop-off as people don’t like leaving the app they came to spend time on.
So we designed a post-click experience: a custom-built, skinned page that felt like a seamless extension of Twitter. It kept fans engaged, deepened brand affinity, and improved conversion.
And it worked. Completion rates rose. Fans stuck around. What began as a one-off activation became a scalable framework. We used this to power trivia, luck-based games, and other interactive formats across clients. A repeatable model for monetizable, social-native engagement.
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